Kelli R. Parker

(212) 321-0869 • kelli@kelliparker.com
kelliparker.comwww.linkedin.com/in/kelliparker

 

Chief of Staff

Meticulous, task-driven professional with 20+ years of varied work experience. Equipped with exceptional ability to facilitate all aspects of internal and external communications, an expert level of managerial and operational acumen, and the skill to support day-to-day operations by working collaboratively with C-level executives. Excellent crossfunctional leadership skills in deadline-driven environments and proven talent for driving performance and execution across the company.

 

Skills & Areas of expertise

Project Management | Crossfunctional Leadership | Stakeholder Engagement | Strategic Planning & Communications | Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams) | Google Workspace (Gmail, Calendar, Meet, Docs, Sheets, Slides) | Graphic Design & Creative Direction

EDUCATION

UNIVERSITY OF GEORGIA • Bachelors of Arts - Journalism, Publication Management

Operational skills and marketing strategies essential for successful leadership in traditional media with a focus on entrepreneurial thinking, business modeling and stakeholder management

 

PROFESSIONAL EXPERIENCE

Communications

THE WALL STREET JOURNAL • 2018 - 2022

Partnered with senior management and executive stakeholders on defining project goals and strategic plans and ensured alignment of performance objectives and targets with strategic and organizational core business goals.

  • Combination art director, photo editor, print designer, product designer, team liaison, and product manager for 13 verticals in the Professional Products portfolio with $16M in annual revenue
  • Led the execution of projects like the centennial of the Tulsa Race Massacre, which was the top story for total audience on the day of publication with 466K total page views and a 2022 Pulitzer Prize Finalist

 

NY DAILY NEWS • 2017-2018
  • Created online tools, templates, and interactive one-offs that extended newspaper storytelling including a countdown clock for the Royal Wedding and an interactive tool that tracked rookie Yankee Aaron Judge’s home runs
  • Developed ideas alongside award-winning journalists on varied projects — from data-intensive presentations to complex maps and charts to fun quizzes and games, tackling subjects of local and national interest across departments

 

THE DENVER POST • 2005-2006

Attracted and engaged younger readers by introducing a more urban, creative edge to the conservative features section. Volunteered to revamp Sunday Business, traditionally a creative black hole; transformed what others considered “boring” into something visually compelling

 

ALBANY TIMES UNION • 2001-2005

Functioned above title as Art Director, supervising digital design of print products for all internal products and publications. Contributed concepts and design work to lifestyle, food, fashion, and entertainment features as well as special projects

 

HEARST NEWSPAPERS • JOURNALISM FELLOW • 1999-2001

Inaugural member of a program where recruited journalists worked full-time for 2 years at four different newspapers in varied markets, receiving intense mentoring and real-world professional experience. Markets: Midland Reporter-Telegram, Seattle Post-Intelligencer (R.I.P), Houston Chronicle, Albany Times Union

Executive Management

CHARLESTON COLLEGIATE SCHOOL • BOARD OF TRUSTEES • 2019-present

Acting as a sounding board for the private school’s creative strategies and tools, develop and hone innovative ideas and partner with faculty and staff to oversee a consistent and active communication strategy

 

MIRROR NYC • 2016

Responsible for developing original creative concepts and overseeing multiple projects through execution. Managed and mentored a team of designers with close collaboration, a true can’t-ignore-it obsession with detail and high expectations in a fast-paced agency environment.

 

À DEUX: BESPOKE WEDDING PAPER • 2008-2016

First in-person point of contact for award-winning luxury wedding stationery brand with an annual budget of $500K and client events with an average spend of $1M

  • Built strong relationships with varied stakeholders to understand their needs and provide proactive insight; collaborated and consulted with design, sales, marketing, product development and international suppliers
  • Managed simultaneous projects, each with specific audiences and sets of objectives while monitoring KPIs, meeting deadlines, and maintaining rigorous brand standards; hired, managed, and mentored a 10-person team
  • Drove projects from discovery and design through delivery and completion

 

BOSTON WEDDING GROUP • BOARD OF DIRECTORS • 2011-2015

Recruited and vetted luxury wedding vendors in more than 25 industry categories, optimized a rigorous application process, including in-person interviews as well as inspections of their place of business

  • Organized regular programming for group’s members and staff; managing total budget of $250K; ran monthly professional development meetings and engagement with industry colleagues
  • Led annual meeting committee involved in event planning, project management, and on-site coordination of a gala with 500+ attendees

 

KRP CREATIVE, INC. • 2006-2009

Developed art direction, branding, and user-centered online presences for startups, small businesses, nonprofits and individuals. Executed a wide variety of projects for clients including President Obama's inaugural festivities hosted by the Congressional Black Caucus, and Creative Direction for Caribbean Living magazine

 

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