Kelli R. Parker

(212) 321-0869 • kelli@kelliparker.com
kelliparker.comwww.linkedin.com/in/kelliparker

 

Business-savvy, award-winning creative executive

Experienced design director with more than 20 years of creative experience, who cares deeply about building strong relationships, with an innate desire to do excellent work and help others do the same. I want to help shape a vision, not just fit into one.

 

Skills & Areas of expertise

Creative Direction
Product Design & Management

Visual Design & Typography
HTML, CSS, Sketch, Abstract, Figma

Adobe Creative Cloud Apps
Slack, Office, Google Workspace

 

PROFESSIONAL EXPERIENCE

News Media

THE WALL STREET JOURNAL • DESIGN DIRECTOR • 2018 -

WSJ Professional is a premium subscription service for elite financial professionals that is powered by WSJ's peerless reporting and Dow Jones' curated data.

  • Combination art director, photo editor, print designer, product designer, team liaison, and product manager for 13 verticals in the Professional Products portfolio with $16M in annual revenue
  • Lead the design of projects like the centennial of the Tulsa Race Massacre, which was the top story for total audience on the day of publication with 466K total page views

 

NY DAILY NEWS • INTERACTIVE DEVELOPER • 2017-2018
  • Built online tools, templates and interactive one-offs that extended newspaper storytelling including a countdown clock for the Royal Wedding and a tool that tracked rookie Yankee Aaron Judge’s home runs
  • Developed ideas alongside award-winning journalists on varied projects — from data-intensive presentations to complex maps and charts to fun quizzes and games, tackling subjects of local and national interest across departments

 

THE DENVER POST • FEATURES DESIGNER • 2005-2006

Attracted and engaged younger readers by introducing a more urban, creative edge to the conservative features section. Revamped Sunday Business — traditionally a creative black hole — and transformed what others considered “boring” into something visually compelling.

 

ALBANY TIMES UNION • DESIGN EDITOR • 2001-2005

Functioned above title as Art Director, performing and supervising daily digital design of print products for all internal products and publications. Contributed concepts and design work to lifestyle, food, fashion and entertainment features as well as quarterly special projects.

 

HEARST NEWSPAPERS • JOURNALISM FELLOW • 1999-2001

Inaugural member of a program where recruited journalists worked full-time for 2 years at four different newspapers in varied markets, receiving intense mentoring and real-world professional experience. Markets: Midland Reporter-Telegram, Seattle Post-Intelligencer (R.I.P), Houston Chronicle, Albany Times Union

Creative Management

CHARLESTON COLLEGIATE SCHOOL • BOARD OF TRUSTEES • 2019-
  • Marketing and Communications Committee Chairperson
  • Act as a sounding board for the private school’s creative strategies and tools, develop and hone innovative ideas and partner with staff to oversee a consistent and active communication strategy
  • Lead the design and production of all school promotional and marketing materials for campaigns and promoting events

 

MIRROR NYC • CREATIVE CONSULTANT • 2016

Responsible for developing original creative concepts and approaches, overseeing multiple projects through execution, and managing and mentoring a team of designers with close collaboration, a true, can’t-ignore-it obsession with detail and high expectations in a fast-paced environment.

 

À DEUX: BESPOKE WEDDING PAPER • HEAD OF CREATIVE OPERATIONS • 2008-2016
  • First in-person point of contact for award-winning luxury wedding stationery brand
  • Oversaw simultaneous projects, each with specific audiences, stakeholders and sets of objectives while meeting deadlines and maintaining rigorous brand standards
  • Hired, managed and mentored a 10-person team and curated a portfolio of vendors and sub-contractors

 

BOSTON WEDDING GROUP • BOARD OF DIRECTORS • 2011-2015
  • Organized annual programming for group's members and staff; managing total budget of $100K
  • Led annual open meeting committee that involved event planning and management, and on-site coordination of a gala with attendees in excess of 500 people

 

KRP CREATIVE, INC. • GRAPHIC DESIGNER • 2006-2009
  • Developed art direction, branding, and user-centered online presences for startups, small businesses, nonprofits and individuals
  • Executed a wide variety of projects for clients including President Obama's inaugural festivities hosted by the Congressional Black Caucus, and Creative Direction for Caribbean Living magazine

 

EDUCATION

UNIVERSITY OF GEORGIA • Bachelors of Arts - Journalism

Operational skills and marketing strategies essential for successful leadership in traditional media with a focus on entrepreneurial thinking, business modelling and stakeholder management

 

GENERAL ASSEMBLY • Product Management Certification

A deep dive into whether a product is viable, desired by customers, and technically feasible while working with key stakeholders to ensure it meets both customer and business objectives.

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